Ways to Win
by Erika Mae Lorenzana and Margarita Sayo;
edited by Angelita Gregorio Medel
Newsbreak March 13, 2006 page 34
you’re new in politics and don’t want to associate with traditional
campaigning in 2007 take a peek into the book The Dilemma of Philippine
Campaign Politics: Alternative Campaign Strategies in the 2004 National
Elections. The book was released last January when the Liberal Party
marked its 60th anniversary.
The book offers a fresh perspective on the continuing struggle
for alternative for the country. It feature campaign methods used
by Representatives Nereus Acosta and Dina Abad when they ran on
their respective districts.
Both won in the last election. Their campaigns however, were not
Dina Abad had a huge task in running hers. She was considered as
an outsider in a close-knit of Ivatan is Batanes. Her only link
was her husband, former Education Secretary Florencio Abad, whom
she was trying to succeed.
Neric Acosta was not new to the world of politics, where he was
running for his second term. But this meant being likened to a traditional
politician who was trying to win back favor from his constituents
Their campaign strategies were noted by “embedded researchers”
who interviewed both candidates during the campaign and after having
won their seats. Their vistory was attributed to some factiors.
It helped that both are members of the Liberal Party, which supported
their campaign machinery. A positive for Acosta was the support
of sympathetic non government organizations based in Bukidnon which
brought him closer to the community.
Abad, being a neophyte, addressed things differently. Wanting to
avoid devisive patronage politics, she made sure to attend consultations
with different groups.
Both candidates still face the challenge of veering away from traditional
methods. They still could not do away with rallies, motorcades,
and the miting de avance, complete with dancing and singing.
They realized real change would need more time, but that a head
start could be made today.