Philippine Best Practices Catch Attention
at Asian Electoral Campaign Workshop
|Philippine campaign manager Malou Tiquia
making a point
The Council of Asian Liberals and Democrats (CALD) together with
the liberal Foundation held the Second Communications Workshop
from September 7-11, 2004 in Phnom Penh, Cambodia. Entitled “The
Media in Electoral Campaigns”
, the workshop brought
together campaign managers and media relations officers from liberal
and democratic political parties and organizations from Cambodia,
Thailand, Taiwan, Singapore, Sri Lanka, Indonesia, Pakistan, Burma
and the Philippines.
Dr. Ronald Meinardus, FNF Manila Resident Representative and
a journalist by profession, facilitated the four-day-workshop
together with CALD-Executive Director John Coronel. One highlight
of the workshop was the talk of Malou Tiquia, who presented the
successful campaign of Liberal Party-Senator Mar Roxas
in the May 2004 elections.
Ms. Tiquia, who is also the Secretary General of the Association
of Political Consultants in Asia (APCA), was the chief strategist
of the highly effective electoral campaign of Mr. Roxas who topped
the senatorial elections winning 19 million votes. Important input
was also provided by Mr. Sammy Santos who represented the Liberal
Party of the Philippines at the event in Cambodia. Mr. Santos, who
holds a senior position in the Philippine Senate and handles media
affairs for the Senate President and LP chairman Franklin Drilon,
shared his experiences in promoting a political agenda in the media.
|Sammy Santos explains how
to get media-exposure
The media workshop was held in close cooperation with the
Sam Rainsy Party
(SRP), the biggest opposition party in
Cambodia. SRP-leader Sam Rainsy opened the workshop and attended
several sessions. The Cambodian hosts showed particular interest
in the media campaigns of the Philippine Liberals. “I am happy to
note that best practices from the Philippines caught attention among
fellow Asian Liberals” said Dr. Ronald Meinardus in Phnom Penh.
A book containing the presentations of the workshop is due to
be published shortly.
The next CALD Communications workshop is due to be held in 2005
in Malaysia in cooperation with the Gerakan Party of that country.
Then, the Asian campaign specialists will deal with the
impact of the Internet on electoral campaigns in their countries.