FNF Philippines launched its Diretso Lang sa Tuwid na Daan (Head Straight Towards the Straight Path) good governance campaign in Baguio City on 28 August 2015. Lone District of Baguio City Representative Nick Aliping steered the wheel as he listed the developments in his hometown brought about by the government's adherence to the straight path.
"Our budget for infrastructure was increased to up to seven billion and I attribute this to Daang Matuwid. My constituents and I were able to feel the effect of honest governance here in Baguio," shared Aliping. "Our leaders in the Liberal Party embody integrity and service. I would like to echo this by saying that I, too, am Alipin(g) ng Bayan. I am a slave of the people," announced Aliping.
Diretso Lang was presented in a forum before 100 guests. "It is a voter education campaign for the 2016 elections. We have a choice as voters whether to continue the reforms towards governance that has more honesty, integrity, accountability and transparency; or to go back to the old system where there is rampant corruption," said FNF Country Director Jules Maaten. "If the country slides back to poverty, then we only have ourselves to blame," added Maaten.
A campaign strategy workshop was also held from August 28-29. Over 40 participants from Baguio, La Union, Benget, Ifugao, Ilocos Sur, and Abra attended the activity. "No election is the same so we always have to conscientiously prepare a campaign strategy," stressed veteran national and local campaign manager Chit Asis who facilitated the workshop. Campaign messaging was discussed by Presidential Communications Development and Strategic Planning Office (PCDSPO) Asec. Kael Co, media relations by Senate Media Office Director Sammy Santos, and resource mobilization by Liberal Party Deputy Director General for Admin and Finance SR Cruz.
La Union Provincial Board Member Nancy Bacurnay shared her campaign experience to the group. Bacurnay, who is a first term board member, topped the 2013 local election. "I was not trained to be a politician, but I challenged myself to learn the ropes of politics. What I found most important was to endear your constituents by speaking to their hearts about issues even as big as justice and human rights, and climate change," narrated Bacurnay.
Three more trainings will take place in Iloilo City, Butuan City, and Manila in the next weeks.